I think Apple in general and Tim Cook in specific are highly moral people: I think they are truly looking at security as a way to make the world a better place; in discussions I have had with employees at Apple, they truly do attempt to build systems where even they don't have access to your information... only at the same time, but somehow from the other side of their mouth, when questioned about their ability to do things that are evil when they do have that ability, they just say "well, we'd never do that", and refuse to discuss scenarios where "we" is difficult to define (as it only takes a finite number of disgruntled employees to decide to do something bad) or they are forced by external parties (such as the United States government). I'm honestly kind of glad to see that latter scenario actually play out, and particularly to see it play out so publicly, so we can see how they react as "well, we'd never do that" even has the possibility of turning into "fuck, we were forced to do that".