I have a habit of compulsively selecting text on webpages for no real reason. So I quickly realize when pages like this one aren't actually using text, and then I find it so distracting that I can't actually pay attention to anything and just give up.
I have the same habit but it was the retina screen that tipped me off. All the images are slightly blurry on a high-DPI display and I immediately notice because I've been spoiled by super sharp fonts and crisp images.