Take these guys as an example: http://www.abesofmaine.com. Abe's used to be good. Then Abe got out of the business, and someone else snapped up the name. That someone did not share ol' Abe's ethics. Did you go to the link? Pick any random item on that site, I'll just about guarantee they don't have it. Oh, they'll have something similar that they'll try to sell you using the textbook definition of bait-and-switch. They'll tell you it's the same thing, just a different version, or whatever. Read online reviews, and you'll get the impression that their business plan must consist of one phrase: "bait-and-switch". (I use Abe's as example because I tried to buy the last of the high-end Samsung plasma TVs from them, thinking they were still the old Abe's. They had them in stock, at a not-outrageous price. Oops, no they didn't.)
If you're going to spend $1000 on a jacket, check online reviews of the vendor, and use a credit card that backs you up when you dispute the charge (Amex comes to mind here; your Visa might offer the same, or it might not).