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CPLX10y ago· 4 in thread

For reference, there are languages that don't have the letter U in them, or any letter you would recognize.

yawaramin10y ago

You don't see Pepsi re-branding themselves to 'Bebsi' in Arabic-speaking countries.

runn1ng10y ago

Well sort of.

http://www.pegnsean.net/~sue/pics/151-200/tn/162%20...and%20...

But yeah everyone everywhere can read Latin alphabet, at least in the demographic interesting for Uber.

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jahewson10y ago

The same could be said of f, but it works fine for Facebook.

illegalsmile10y ago

Right but for them it would just be an abstract but still recognizable design. For the rest it's the U in Uber that's a classic recognizable design. Their new icon seems like a major shift and while I don't particularly like or dislike it I think they could have done a bit more with the U before throwing it out entirely.

runn1ng10y ago

> Maybe take a closer look at where Uber's capital is sourced from

Eeh, I don't think it's deliberate, they just didn't really think it through. It's not a bank and it's not, majorly, for Chinese audience. In Chinese culture, these round coins with square hole inside are a symbol of money (and luck, but mainly money), even on religious statues and the like. It's not a good fit for a taxi app.

kale10y ago

Based on the word Über, which starts with U-umlaut.

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