They are asking, please stop using our content without giving something back. We need something from you to continue. Here are two options. Payment, or ads that we'll try and keep ok.
The response is, we'll weaponize and win.
Or excuses about how I don't contribute anything but might bring in someone who does, so how dare you. You are going to fail.
These are not evidence based arguments. It's not to hard to block Ad Block users.
Other media companies have survived with paywalls AND ads.
And even if it doesn't work out, Wired can pull back and at least say they tried.
It's the self righteous behaviour about it that's immoral. The glee at that they might fail. This can be read both above and below the lines.