We're already factoring these things into decisions whether we want to or not. I don't see anything weird about saying that we should change how we do so, as a step towards getting rid of it altogether.

I think that as long as we have large discrepancies in how many people with or without a particular attribute are in a particular profession, we'll have subconscious biases in evaluating who's good at that profession. If you spend your whole life in an environment where almost all the best programmers are purple people, you'll have a hard time overcoming the notion that purple people are generally better programmers. Pretending not to notice color will simply persist the status quo. If we deliberately include more orange people for a time, then we may be able to overcome that.