BI in large corporations is usually done by people having no clue about the data, producing bullshit results, leading to "insights" to management (who at that point have have no clue that all the cost columns were added up, regardless of currency), leading to a final "product strategy" that gets implemented over the next years, while in all the companies still producing innovation, this is usually done by a rogue team applying common sense and ignoring that strategy all day long.

BI is pure feel-good for upper echelon.