Well, users can't control their computers in that example. They can hope to control their computers, or hope that the developers which actually control their computers don't do anything nasty to them.
> There are some people like you who have an ideology that pushes them to always choose free software. There are some people who care a bit about free software but will abandon it if the costs are high enough. Then there are some people who don't care about it at all.
> You better at least have something to offer the second group if you don't want to die out.
Free software isn't going to die out. And this skirts around the fact that free software has plenty of innovation behind it. In any case, people are quickly rediscovering issues of freedom with the whole eBook thing. It's very condescending that people don't care about freedom. It all depends on how you frame the solution. "This open source software is always better" or "This free software protects your freedom".