To stay with wacky imagery, using Word to do high-quality publishing work is like carving wood with a spoon. It's kinda possible, but takes unnecessarily long, you'll break your tool a few times and the end result doesn't look all that great.
(It's actually used in many publishing workflows, but for the early stages, where all you want is a rich text editor with the ability to do diffs. Typography and layout is done later with different tools)