Yes lower fees for drivers and passengers. Uber is wasting too much money on shtick marketing, too many managers & executives and expanding to other countries with anticompetitive laws. My approach will involve a relatively smaller operating team. We will not need 20 billion to compete directly with Uber, because our goals are different from Uber. Having Uber as a competitor provides a clear contrast for potential drivers and customers. Easier to compete when you are lean & understand the market.
Have you ever grown a two sided marketplace? Especially in a marketplace with popular competitors? How do you plan to do this without advertising or throwing money at people (like driver signup bonuses)?
