There's no free market on the internet. I can balance dirty facilities, long lines, bad service, and product quality pretty easy on brick and mortar, from Walmart/Kmart at the bottom up to the nicest designer shops. Same thing with food, nobody goes to McDonalds for a top of the line steak dinner.

On the internet all we got is I'm guessing I'd like to see your content but not your ads based on extensive past experience. The internet, believe it or not, is too small and disorganized, no matter how big and indexed and tracked it seems. Sure, we are learning what domains mean useless clickbait, but its not smooth and I don't know its an offending site until I'm already offended.

The next step up from ad blocking is domain blocking. At the browser rendering level, once I've had enough, goodbye to all links pointing to salon, perhaps. That'll result in spam style domain name registration to clickbait from in 2020 vs email spam from in 2000, everything old is new again, sooner or later.

To know that there are ads at all you first need to visit the website.

the apparent answer is because I need the content.

admittedly, ad is a legit monetization method. browsing a site with ads blocked is like pirating a software.

but some sites are doing it too much, for example, I often see ad blocker blocks 40 more ads on a single page. that's insane!

some commercials are super retarded, like those Geico ones!

there was a Geico commercial with a single line: "you can't unwatch this commercial because you have already watched it!" Man, I'd pay super hard to block it.