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0 pointsdgemm10y ago0 comments

I think that advertising is more likely an effect rather than a cause. The lottery knows their market.

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jrcii10y ago· 2 in thread

It's probably a symbiotic relationship to some degree.

To a degree. But it would be silly to think Lotto would avoid marketing to a higher income demographic if they thought there was a chance they could get the same return from it. (Especially since the higher income demographic would have more money to spend).

jbangert10y ago

But marketing to a higher income demographic is considerably more expensive (per eyeball/impression). High income demographics are targeted with ads for high-margin goods (cars, vacations, fashion goods), which have 3- to 5- digit margins that can be used to advertise them, so there is more competition to target ads towards wealthier people.

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