I'd be interested to hear how the show-price-versus-not-show-price test works out regarding conversion. Also, have you thought about offering multiple price points for different levels of customization? That might muddy the waters or it might let you capture more purchases ¯\_(ツ)_/¯
Yea, I need to collect some more data on price vs. no price in ad. It seems like a price point of $25 might work a lot better than $49 based on percentage of ads served and CTR - https://cloudup.com/c-Jy2nwWjQC