Is the landing page too simple? The concept is to consolidate the way different companies share their product updates (release notes, emails, changelog, etc.)
Somehow I've signed myself up for a bunch of newsletters from various companies whose services I don't even use that update me on new features they've implemented in addition to blogs from their employees. It's an interesting read from time to time so I haven't unsubscribed.
If you can provide a service which can guide other people through publishing the same type of useful/interesting/insightful information regardless of the size/scope/nature of their project/research/work/business/hobby...
This idea is actually really exciting the more I think about it. Keep at it!
But the landing page needs more information, yes.
My absolute biggest pet peeve with changelog emails is that they just say "Hey I'm Tony from Initech and we just added a new feature to BigBoomBlaster!!". I'm sorry who is Tony, why do I care, why did I care when I signed up for this list, what does this product do? What is an Initech?
I sign up to a lot of things, I need that taster of information to remember which of the 30 things I signed up to this week is emailing me without a hint as to who they are. No the domain name doesn't count, I didn't even read it when I signed up. The product already got me hooked enough to sign up for this thing, just remind me what it is and I'm all ears.
- Colors and logo seem to be inspired from ProductHunt. It's fine to steal (really), but at least be a tad more creative with the logo.
- If you're going for a simple page, I wouldn't hesitate to use larger font sizes.
- "Designing Web Applications" from Nathan Barry may be a good investment of money [2]. He actually also took advices from Amy Hoy for his own products [3].
- I'd put a human face on this page, maybe of yourself. There are tons of studies showing that this helps building trust and rapport [4] (especially useful as it is a product in the making with no users yet).
[1] https://unicornfree.com/2013/how-i-increased-conversion-2-4x...
[2] http://nathanbarry.com/webapps/
[3] http://nathanbarry.com/step-by-step-landing-page-copywriting...
[4] https://vwo.com/blog/human-landing-page-increase-conversion-...
Just to note, really didn't use producthunt as an inspiration. Simply tried to make a "blob" with the letter P in it. Not sure how the colors are similar?
The fact that it does look similar to someone is feedback. Take it how it is, but at the end of the day someone is going to think it's inspired by ProductHunt. :)
The main thing as everyone spotted you required a good short description. It's better to put a short description just below the message about the problem that you are trying to solve. for example, if you take basecamp landing page, they give more focus to the heading - “Work together the easy way”. Just after that, they had a short description about the problem they solve - “Basecamp’s unique blend of tools is everything any team needs to stay on the same page about whatever they’re working on. There’s nothing else like it!”. From this, I got a gist of what basecamp do.
Once you add the short description, bring the early access button to upfront. Then it makes sense. It will be like in an order message, short description and call to action. check this http://i.imgur.com/vUxKt5B.png I made small modification on your web page.
Another thing I like to say is about the timeline. For me, When I saw it in first glance, I felt it as a screenshot of actual product. But I later got confused. it seems more like a design that you added for aesthetic because inside the timeline slice there is no text saying like for example “Release 1.0.5” instead a green rectangle. If it's an actual screenshot make it a bit more intuitive. It's just a suggestion.
If possible, try to add a bit more drilled down information on page scrolling. Because sometimes people require a bit more details. for example, you can refer basecamp website. On the website as you scroll more details information starts coming and make more sense to the app. Even you are in early access stage but still you require some more supporting descriptions. Which helps you to get more clicks from your target audience.
Also, I suggest putting your address/country. Becuase I like to know where are you from? :). Nice to see a lot of energy. All the best to your team.
Peace
I'm from Toronto :)
I clicked the 'Get Early Access' button, and it opened what looked like it was going to be a survey, which put me off. I decided to give you the benefit of the doubt and clicked the 'Start' button, but my initial instincts where correct, and there where 8 survey questions to answer. I'll be honest, at that point I closed the tab and went about my day.
I'm BugMuncher's solo-founder and only employee, so all tasks fall to me, this makes me really value my time, to the point where those survey questions where enough to make me move on.
When someone clicks the early access button you should do nothing but capture their email address, so you can keep them updated and notify when beta access is granted. Once I've started using your product I'll be much more receptive to the survey.
Cons: Yes it is unclear what you are trying to offer. I'd suggest replacing the blue rectangles with text of what you imagine the product update timeline would look like for an example company. Signup page takes a while to load.
The focus here would be to have an intuitive interface for product updates and getting feedback on new product decisions.
Heads up though: people will want to embed this on day one.
And no - Homepage isn't too simple. It's great.
I mean - it looks nice, but it doesn't seem to solve any pertinent problems for its target audience.
