An example would be putting Racket to use on industrial scale projects with groups of programmers from different backgrounds. These would discover any pain points of language/tooling plus opportunities for improvement. Doesn't have to be Google: just practical, diverse, and outside Racket's normal sphere.
The reason I used Racket as an example is that they already do some of that at least in their forums. Maybe some commercial sector but I lack data on that. They've evolved to be constantly more useful for both academic and practical stuff through such feedback.
If you doubt that or that they're purely academic in a bubble, then feel free to share why. You may have data I dont have but Ive seen them adapt based on external feedback and usefulness in specific cases. Not a Racket user or insider, though.