Consumers won't care, and they never will. Sometimes the market simply exploits a coordination problem, and you can not depend on customers to care there, because they're stuck in a trap and can't collectively express their opinion in a way that would matter on market.
Other times it exploits information asymmetry. Correct me if I'm wrong, but last time I checked, half of the good theoretical things about markets break down completely if you can't assume rational and perfectly informed customers. Well, in terms of products and services having anything to do with technology, you generally can't. General population is 100% clueless. Therefore markets following only their feedback may lead them to pretty suboptimal situations.
