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0 pointstracker110y ago0 comments

I would think mature women would be the ones more likely to be using an iPad/iPhone. I've worked in several positions where the demographics are skewed towards middle age, and the use of the iPad alone is far larger than IE<11.

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ehnto10y ago

Sorry I probably worded that poorly. In their sample they found that those in the 15% were normally mature women.

This isn't to say the majority of mature women use IE8 or that only mature women use IE8, just that they were over-represented inside that 15% and they were purchasing customers.

You are right that iPads and iPhones are the majority of their demographic.

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