It's probably also helpful that most PC games that were ported from console support DirectInput/XInput. Getting the PC users set up with controllers will make it easier to pitch developers on porting from console VR (Sony) -> PC VR.
It seems like you can't take that out of the bundle if you have one yourself, possibly a modified version? Otherwise that seems like a major disappointment for those already own an xbox controller, and force them to pay additional $$.