[1] http://synaptitude.me/blog/neurofeedback-in-200-words/

Essentially, we can help people identify bad practices and create better ones.

Turns out many of us don't realize when we start losing attention, or feeling sad. We just suddenly realize we do feel bad. The idea is to make you more aware of what makes you feel bad/lose attention, then you can control it (to a degree).

The end goal of our system is to use it in combination with other therapies, drugs, and medical professionals to determine the effectiveness of a therapy/drug on an individual and improve it. Coupled with that we can provide better coping skills, and our own therapy called neurofeedback (as mentioned).