On the other hand, you could make exactly the same claims ("1) improve performance on everyday tasks, in school, at work, and in athletics; 2) delay age-related cognitive decline and protect against mild cognitive impairment, dementia, and Alzheimer’s disease; and 3) reduce cognitive impairment associated with health conditions, including stroke, traumatic brain injury, PTSD, ADHD, the side effects of chemotherapy, and Turner syndrome, and that scientific studies proved these benefits") about an "herbal supplement" and you'd be legally in the clear. Why is Lumosity's suite of product offerings more similar to prescription medicine (heavily regulated) than to dodgy supplements that might or might not contain mostly meth (basically unregulated)?