Good question regarding our audience. We don't really intend to make Seekler a place you would visit every day (as you noticed, we have quite a few gaps in our content, so for any niche, you'll probably only find a few lists that interest you right now) - instead, we're trying to make it resource, more like Wikipedia, but for opinions. The idea is that if you're looking for something in particular niche, you'll start your search on Seekler. Our goal is save you time - instead of spending 20-30 minutes finding your next movie, book, whatever, we can make that 5 minutes or so.

Of course, until we get a lot more data, people won't really start their search at Seekler. But we're starting to show up pretty high on Google results for a number of our lists, so we are trying to get our initial traffic that way.

Your point about the widget and FB is interesting. We have a widget that is being tested and we're strongly considering building a FB app to play up the social angle. For instance, right now the 'Best Movies' list merges the lists of all users - would it be interesting to see a list created from just the lists of your FB friends?

Thanks for the questions and feedback. We're learning something new every day...