Hell yes. I too want people to start treating lying with seriousness it deserves. Lying, lying, lying. It's the thing that rots and destroys our societies. I too keep repeating that civilization starts and ends with trust. Trust people have in the system, towards their leaders, and towards each other. The less trust people have, the more defensive they get, more stupid things they do, and the less efficient everything becomes.
A perfect example is the growth of various anti-science movements, anti-vaccination being a prominent case. Where do you think it comes from? Many like to say that anti-vaxxers are simply stupid, can't comprehend biology or are motivated reasoners. But the reality is simpler, and you can see it by just observing them carefully. They are normal people, like everyone else. They want to be healthy and happy. They want their children to be healthy and happy. The only real difference is that they had their trust in authority broken on a serious level. They don't trust doctors, scientific consensus and government health organizations.
Is this surprising? Frankly, no. Because all of those authorities lie. They lie fucking big, and then they lie small. Not a day goes by when we don't hear about corrupt politicians, when we don't see bullshit papers published in respected journals, when we don't learn a drug is a scam, or plain dangerous. Governments lie, and so do businesses, big and small. They lie in ads, they cheat in stores, they sell us crap - from grocery store washing stale meat in dishwasher fluid through planned obsolescence to good old lying about specs and working hard to silence disgruntled customers.
Frankly, I sometimes wonder why I still trust anyone but people I know personally. I'd like to say that it's because of education, because I can evaluate claims critically. But it's bullshit - a dedicated liar will run circles around everyone but the few smartest people. The truth is, I'm talking a calculated risk every day. And so are the anti-vaxxers. They end up hurting people. But that's not because they're evil or stupid. It's because they've broken under the avalanche of lies.