Who must they be forthright to? I mean, I agree, obviously, but if they aren't forthright and their investors are still paying, the investors suffer, how is the consumer suffering here?
Are they promising a product that they aren't delivering?
Sorry, I know I'm being difficult here, I would really love to chat with someone who is very invested either for or against, or both, this approach, so that I can understand better.
Seriously, if you, or you know anyone who has time to chat about this, send me an email. I don't intend to be as contrarian as I know I appear to be (and probably am being) here.
I really care, and just for purely reasons of curiosity. Anyways, ping me if we can chat.