I read the full article, and your comment furthers my point. The author is playing on both sides of the fence. It's like my SO for example, I hate when people chew with their mouth open I find it a little disrespectful and yet she does it and I don't find it disturbing. My preferences and beliefs are strayed because of my love for her.
This is basically a blog post explaining how someone can have an affect on even the strongest of beliefs solely because of emotions....no matter how ridiculous. Powerful stuff.