Nobody, of course. But would you prefer not to have drugs of dubious effectiveness marketed like consumer products? It's not an either or choice.

Being cynical about 'Big Pharma' does not mean that you support <insert pseudoscience/buzzword category here> placebos, and does not mean that you do not support honest scientific efforts.

For example, Ben Goldacre. He is cynical about 'Big Pharma', and has written about it in one of his books[0]. At the same time he appears to support efforts to open up private medical research -- he recently cofounded AllTrials[2] along with the BMJ, Cochrane, PLOS, and a few other high-profile reputable sources[3].

[0]: https://en.wikipedia.org/wiki/Bad_Pharma [1]: http://www.cochrane.org/ [2]: http://www.alltrials.net/ [3]: http://www.phc.ox.ac.uk/news/ben-goldacre-joins-oxford-unive...