Fjord Trends 2016 (opens in new tab)

I sort of assumed this would be discordian up front, just from the title. I guess it isn't a joke, but going into it assuming it is one puts an odd spin on the whole thing. All that marketing, buzzwordy talk just reads too well as humor, if you look for it.

I was expecting an article about fjords and climate change. That sounds much more interesting.

Trends impacting design, business, government and society

Fjord’s Annual Trends focus on the digital developments we expect to disrupt organizations and society in the year ahead. Fjord hope Trends will motivate, inspire and provide actionable insights to help businesses and society move forward in the coming year. Insight and inspiration is drawn from Fjord’s team of 750+ designers, developers and thought leaders to create this year’s 10 trends.

Sigh, scrolling to the bottom of this page added 10 entries to my chrome browser history.