With Mark, saying and doing are two completely different things.
Example: "Helping poor people in third world countries get online" turned out to be: "Deceiving poor people in third world countries into using something called 'Internet' that's actually 'Facebook with apps', and depriving them of real online access."
That whole thing ended up being an attack on the free and open web.
"Share with friends only" is short for "Share with friends and FB employees and PRISM-subscribers while we decide who gets to see what you shared."
I could go on for quite some time.
Somehow all the "help" he tries to provide ends up increasing his control over other people's lives while disempowering them.