Well, airlines are a for-profit business. They don't choose their rates out of some public-service motivation. They charge what they think they can get away with. To re-cast that as some charity program that Americans shouldn't participate in, is pure fantasy.
Get the cheapest ticket you can, from whatever carrier you can find it from, with a clear conscience. Its business.
Is haggling unethical? Is using coupons unethical? This article is nonsense.
Personally, I feel that if you're focused exclusively on price, you're really missing the point. I could 'save' hundreds of dollars clipping coupons, but honestly to me it's not worth it. I was at the bar the other day and some guys next to me used a ScoutMob, I didn't even know what that was. They said you could save $15 on your tab and that I was being irresponsible with my money. I shrugged and paid full price. I went to the bar prepared to spend $X, spending $X - Y doesn't really make that much of a difference in my purchasing power. What makes a difference is in how you conduct your lifestyle, what Ramit Sethi calls "big wins". Cutting ruthlessly on stuff you don't need and spending relatively extravagantly on stuff you do. Planning expenses and not just consuming things mindlessly.
I don't think it's necessarily unethical to wring every last penny from the airlines, but really, wouldn't the time and energy spent learning how to do that, implementing the strategies, and learning from your mistakes be better spent on your own business / career / life? I feel like discount shoppers wind up being like the 5 year old who'll work harder to argue with his mom why he doesn't want to clean his room than it would take to just clean it.
I don't see the problem with any of the others as well, and I'm a closet moralist most of the time. Things like the "hidden city" are attempts by the airlines to game the system; they're trying to take advantage of their customer's behavior.
That said, I thought ticket prices were regulated by the IATA?
If a shopkeeper is distracted, you should not be able to steal candy bars with a clear conscience, even if you believe the price of those candy bars to be unethical.
Dealing with unethical people does not relieve you of your duty to behave unethically. And commerce is just another facet of social interaction.
Paying the posted price for merchandise is always fair in Business. Some PC fool comes along with "it was posted below the other price, low down for people in wheelchairs to see. You are stealing from the unfortunate!" and I will call out the idiot.
Airlines are in my experience among the least ethically run businesses:
* They will cancel a flight at the last minute stranding passengers because it was "undersold".
* They will delay flights for reasons that have no accountability to consumers.
* They pass on 100% of the risk of flights being on time to consumers.
* They give gate attendants authority to claim your bag is "too large" for the overhead bin even when it fits just fine. They can even claim the overhead bins are full when they are not full.
* Airlines will try to make every seat on a plane "economy-plus" (when you have already purchased a ticket, but they haven't given you a seat assignment yet) when they are overbooked and the bump the passengers that don't pay.
On the contrary I challenge airlines to find one example where they act ethically even when their incentives are not to and the law would allow them to act otherwise.
* Canceling the return flight if you miss your fight out, even if it was an un-intentional miss.
* (not all airlines) Charging more that the cost of a round-trip ticket for a one-way ticket.
* Making it intentionally difficult to report a problem: Hiding customer service phone numbers, having 1500 character limits on the web forms and no e-mail customer service (to reply to a reply you have to go back to the web form).
* Having lines to check bags that take over an hour to sort through (I avoid checking bags, but not everybody I travel with does).
* Trying to sell bonus miles (correct me if I'm wrong, but these seem like they're always bad value).
* Trying to sell trip insurance (this in particular seems as overpriced as "additional insurance" at a car-rental place).
Airlines are going the way of ISPs. Monopolies that just don't care how annoyed they make you.
As for the seat. It's not about caring about your seat, because the seats on the flight that sticks out in my mind were pretty much indistinguishable. It was a 2x2 plane and there were like dozens of "empty" seats to choose from even though the flight was over-sold by one person. I refused to pay and then ended up being the one getting bumped (although in this case it worked out in my favor since I got bumped to the next morning and got paid 4x my fare). They do not make it obvious when you're purchasing that you do not have a seat either, they just "skip" that stage and don't give you one. Very misleading.
Any takers? ...No?
Would it also be unethical of me to call a (to use an example discussed in the article) Chilean travel agent to arrange the cheaper ticket for me? In that case, there would still be the implication that my location when purchasing is in Chile.
What if it's me having my Chilean business partner, or the travel pool in my company's Santiago office do the booking, since that is where I'll be traveling from on that leg?
(Funny, so similar to the ad company / adblocking situation.)
The airlines do everything legal to charge more and I do everything legal to pay less. The airline has an army of lawyers, lobbyists, and consultants and I have a VPN.
"Getting a good deal should comply with local laws and the travel company’s code of business conduct." Since when did an airline have the moral authority to declare a code of conduct for anyone but itself? Where did they find this lady?
When is it unethical for BP to say they're sick of cleaning up their oil spills and they're going to stop doing it?
When is it unethical for the bankers and mortgage lenders to do what they did in 2008?
When companies interact with us, they appear to have no ethical obligations of any kind, so it's amusing to think we're somehow bound to be ethical towards them.
As for ethics of this topic, I think the quoted government response about one such case is spot on - this is people acting in bad faith. Whether or not you think it's fine to act in bad faith depends on to which group you subscribe - defectors, or cooperators.
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EDIT: The article would make a much stronger point if it focused on the problem of "hidden city" tickets, where people choosing to reduce their travel costs are not just haggling over price, but breaking a deal and wasting airline's fuel.
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EDIT2: Took a shower, thought about it some more.
My initial paragraph isn't about airlines really, it's an observation made after seeing a stream of comments arguing for general selfishness.
As for problems with some of the travel "hacks", I have issues with two of those in particular. "Hidden city" flying is one, and using golden-card-carrying third party to buy you tickets is the second. Both of them introduce waste - the more people do that, the more often a plane flies with seats empty, wasting fuel that could otherwise provide utility by carrying other passengers. And speaking of other passengers, this is another thing to consider - if you use a travel "hack" that leaves an airplane with an empty seat, you're taking away the seat from another traveler, who could have used it. Or, given the discriminatory pricing, who could have paid less for it. So by using those kinds of tricks, people are not only hurting the airline, they're also hurting each other.
Ex those considerations, do you really think they would (or could, given the competitive state of air service) leave money with the consumer because it's "more fair"?
Monkey see, monkey do: $%^@ them.*
*For values of @#$^ that don't actually include breaking laws. E.g. obtaining illegal access to their system(s) and creating yourself a ticket.
Providing different prices to different groups of people does not result in "everyone winning". It's a classical example of market segmentation, price based on the average ability to pay of someone who holds the currency. It entirely benefits the airliner, and their profits, to be able to do so.
The "hidden city" tickets? A cheaper ticket to go from A->B->C than A->B is a deadweight loss in the market (assuming competitive markets). Prices are not reflecting costs, and airlines again are segmenting based on ability to pay.
You're right - the prices are not reflecting the costs. A typical traveler pays nowhere near the price they would if there was no segmentation. An average tourist ticket multiplied by number of passengers is barely enough to fuel a jet. And you have to pay the pilots, the airplane crew, the ground crew and still have enough to keep the lights on at the airport. Airlines are in a shitty position, and while probably some of it its their own fault, I'm not that sure if being hard on them is helping anyone.
Does the government pay airlines to fly to podunk towns that wouldn't otherwise get service, or something?
Why don't they just make that leg of the flight $50, but hand out $150 to everyone who's actually on board mid-flight? That would prevent people from booking the flight but not taking it.
In some cases, yes. It's called "Essential Air Service." But that's not the usual reason for B->C having negative apparent cost.
It's not generally considered unethical to, say, buy a bottle of wine just to dump it out. Why would the same thing be unethical when it's an airline ticket instead?
The same amount of fuel is being burned, but one less person is getting transported to their destination. I see a pretty clear-cut example of waste here.
> It's not generally considered unethical to, say, buy a bottle of wine just to dump it out. Why would the same thing be unethical when it's an airline ticket instead?
Not sure if it's not generally considered unethical. It's probably wine being in abundance that makes people don't mind. But imagine if you bought one of the last few bottles in the shop, and then went and dumped it on the ground. It's totally legal, but I don't think many would argue it's good conduct.
From a particular traveler point of view. Airlines are pretty few, and are consolidating, so in about 2 years you can find yourself banned from all 5-6 of them and have to take the train or drive. Has this ever happened I wonder? Can this happen? Airlines building private no-fly-lists and just refusing to do business with some people. Is that allowed legally.
Insurance companies do it:
https://www.privacyrights.org/fs/fs26-CLUE.htm
Why can't airlines? I imagine travelers who do it, would get pretty vocal online, so maybe some airline will respond publicly and say "we don't care, come to us?"...
I always get the cheapest price and do not care about the other nonsense.
It's such a simple concept, but fantastic in that a higher priced seat that might have gone unsold, instead goes for what someone perceives its value to them to be.
"Hey, I can fly JFK to Heathrow for $800. But I'd be willing to pay $1100 for business class."
You win, great. You lose, no loss.
If anybody needs to be shamed, it's the airlines themselves for arbitrary price discrimination.
Sometimes there may also be regional differences in assessed fees and when they are displayed (maybe the Chilean price shown at ticket selection includes a different checked bag allowance, or does not show any airport fees that would be shown at time of payment)
In fact, the airline probably appreciates being paid in its native currency. Airlines from countries with currencies that aren't always easily convertible, such as airlines from the developing world, probably have to keep substantial reserves in currencies their customers tend to use, to ensure that they can always carry out transactions in that currency. If you buy your ticket in the native currency, then you've not required them to dig into that reserve, which is a win for them.
Conversely, this is probably not a win for the original questioner, because they probably paid a fee for currency conversion to their bank, which was probably larger than that paid by the airline, because the airline has more market leverage with which to set pricing contracts for currency conversion.
I'm not saying I wouldn't do this -- I probably would -- but deception in general makes me uncomfortable, and whether you think this practice is justified or not, it's clearly based on concealing intentions. That sort of thing should at least make you pause.
As a side note, I've noticed that people seem to get confused about this, in general. A cheating spouse will come up with all sorts of reasons that their behavior was justified, without ever addressing the core offense: they weren't honest about it.
Anyone who thinks that 'doctor' is reserved for physicians deserves whatever his mistake costs him.
As for the broader ethical issues: if one party wishes to charge differing rates according to certain attributes, then it's a-okay by me if the other party wishes to signal different attributes. What's sauce for the goose is sauce for the gander.
I'm not convinced that's true. I don't feel pricing has to be a continuous distribution that feels "fair" to be ethical. Gaps in pricing are allowed. If customers feel differently, a transparently priced airline should be able to eat everybody's lunch. That hasn't happened, which makes me think there's value to consumers to segment aggressively.
This should be the biggest class action suit ever.
Airlines have gotten really bad about ticket booking and market sector discrimination.