Regardless of whether it was obvious or not, I hate the idea of extremely simple solutions being locked up behind patents, keeping the world today worse for the sake of hypothetical future innovations. It seems especially scummy the way they're trumpeting over social media about the harm that blue light causes while quietly trying to profit over an extremely simple solution to it. More than likely they know that Apple will never allow this on their app store because of the potential for abuse the necessary APIs would provide, and their end game is hoping the angry mobs will convince Apple to implement this as an official feature (and thus, pay them royalties). And more than likely, Apple would have implemented this years ago, had f.lux been an open source student research program with no patent applications attached.