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Today's mindshare is tomorrow's market share.Even if so, you're overestimating RethinkDB's mindshare outside of the HN echo chamber (and I say that even though I'd prefer RethinkDB myself).
If mindshare equals to developers knowing "this product exists", thinking "this product is good, I should use it", or deploying it, then Mongo wins by a factor of 4 or 5.
There's also the mindshare that Mongo has in companies building integrations for it, third party products etc.
And of course millions of CS/IT students today know about Mongo and will use it in this project or another, whereas very few know about RethinkDB. Those will be "tomorrow's market share".