- The SaaS/cloud model wasn't so popular, which means trying to lock you in by stealing your data, or doing absolutely ridiculous things like IoT does, wasn't something you saw.
How can someone claim with a straight face "but the web really was a lot more fun pre-dotcom-bubble" ? Good luck trying to find anything outside of nerd subculture and physics/math/CS content (exaggeration of course, but the core is true). (of course it could be 'true' if all one cares about is nerd subculture and physics/math/CS content...)
90% of for-profit content could disappear just like that, and humanity would be much better off. Every information that is valuable, you can almost always find for free, posted by people who don't try to use you.