It finds interesting people and content based on what you tweet. Here's how it works in three steps.
1) Svven gets the links from your tweets. It also shows other people who tweeted same links as you did lately...
2) ... these people are your fellows. Svven finds and ranks them based on the same links you tweeted.
3) Your fellows also tweeted other links. Svven aggregates and orders these links according to their ranks.
Keep tweeting what matters to you, so Svven will give you the best of Twitter.
AMA here or on Twitter, thanks a lot for any feedback! Cheers, @ducu
Svven is quite different from Flipboard, it may seem more like Nuzzel but it's different from that as well. Lemme explain..
IMO Flipboard is a beautiful RSS and social reader where users subscribe to various feeds. And because it works on the subscription model (like Twitter or whatever RSS tool), users inevitably get overloaded with lots of content. There's no proper filtering on Flipboard.
Nuzzel is a filtering tool, very useful if you're already subscribed to (ie follow) lots of profiles on Twitter. Simple tool for power users.
Svven on the other hand is a discovery tool, and the way it works is quite unique. It starts from the links you tweet, and automatically discovers similar people (aka fellows) based on that. Then it aggregates the news tweeted by these fellows -- so this 2nd step is kinda like what Nuzzel does.
Because of this approach Svven works pretty well for Twitter users that haven't figured out who to follow yet. They only need to tweet a couple of links so Svven discovery kicks in and figures out the rest. This also introduces an important incentive for users to tweet what matters to them. So you see although they look alike, Svven is quite different from Nuzzel.