The only difference from a regular boring alarm clock to Sleep.FM's Social Alarm Clock, is the tone that wakes you. You set the clock and when it goes off your alarm message(s) is the tone that wakes you. Whether it's Happy Birthday, wake up old lady dont forget to take your medicine, the meeting has moved to a different location, good morning girlfriend/boyfriend/best friend i wanted to share this new song with you( you hear it), hey X i'll meet you for breakfast at denny's before work, im sorry i wont be in the carpool today, dont take i95 huge traffic jam, it's snowing go back to bed, etc, etc....
I wonder rms did you happen to view a promo vid of ours? Knowing that is helpful...