That statement is false (or more correctly, not necessarily true). Take toilet paper for example, you see a lot of marketing for toilet paper, but I seriously doubt the total market size for toilet paper is really being increased dramatically via marketing.

No, the advertising isn't meant to make people wipe their asses more, it's to steal market share from competitors. Consumption in this case has not risen, only redirected to another producer.

So no, not all advertising aims to increase the desire to consume in general, it simply increases the desire to consume a particular product, very possibly at the expense of other consumption.

Furthermore, there is substitutability of goods - if Bob's Toilet Paper works as well as Joe's Toilet Paper, and costs 30% less, consumers are reducing overall consumption (by dollar value) thanks to Bob's shrewd marketing. Not all advertising results in a net loss for the consumer.

It is patently false to claim that all marketing acts explicitly against the interest of those it advertises to.