The official USDA-certified label is, in my view, just clever marketing.
When common people say "organic", they think of local farming, no pesticides, renewable resources, and other warm and fuzzy thoughts. However, the official label is quite different.
The organic label, contrary to popular opinion, does not forbid pesticide use. You merely have to use "organic" pesticides, such as Rotenone. If the organic pesticide used is not as effective as conventional pesticides, farmers will use more chemicals. These of course leach into the watershed.
There are many articles about this; here is one I found on Google.
http://blogs.scientificamerican.com/science-sushi/httpblogss...