I'm guessing it is in reference to the folks who work at the booths found in the hallways of shopping malls. AFAIK, those who own those stands prefer to hire good looking young people with a lot of hustle. A lot of Israelis taking a gap year after the army coincidentally fall in that bucket

yea that is begging for elaboration ...

I can be completely wrong but I suspect this is a reference to close.io founders?

In the malls selling cosmetics, and in front of all the Adore stores.

Probably referring to people who are vendors typically in shopping malls and other busy areas since there can be more Israelis doing that kind of work.