Years ago, I joined an urban planning forum. It had been around for 10 years. It was the most prominent forum of its kind in the world. The majority of members were in Canada or the Continental US. The owner was frustrated that he did not have more of a global membership. He was not very socially savvy. He had explicitly stated his desire to have more international participation. I felt okay with kind of fucking with the group culture to hand him his wish. I was there about 6 months and was not a moderator when membership generally began to rise, but in particular international membership went up.

Part of how that happened:

I was a nightowl living in California, so I was often on late at night, like midnight my time, when it was the wee hours of the morning on the East Coast. Most members were not only living in the East Coast to West Coast time zones of the continental US, they were on the East Coast. It was a professional forum of nerds. So they were there mostly during working hours, 8am to 8pm east coast time (8-5 for east coast and west coast inclusive, since it is 8pm on the east coast when it is 5pm here).

So one of the cultural things going on was that if anyone was there during the evening or weekend, they would make ugly comments about clearly not having a life that they were posting there outside of work hours. It was clear to my mind that this was a barrier to participation for anyone living outside of those time zones -- that potential international members would already be self conscious about being "different" and they would be online during their normal work hours, which were outside that 8-8 east coast timeframe. So the ugly comments about how terrible it was to post outside of those times was something I actively hunted down and fucked with. I threw it in everyone's face that I was there after midnight, that I was a woman and a student and so on (ie I emphasized that I was demographically different from the predominantly male employed professionals to help make foreigners more comfortable with being different). I was the only person having real time conversation with our one active Australian member when it all began.

That changed. I successfully killed the "I am here outside those hours, so I must be a lozer" meme and International membership went up.

I cannot "prove" that me going after that small linguistic detail directly caused it. I can tell you the forum existed for 10 years before I arrived. The forum owner had bitched for years about his desire to have more international members. Six months after I joined, international membership went up. I set it as a goal to make it happen as a gift to the forum owner since I felt he was doing good work and had explicitly expressed a desire for it.

So I believe strongly that I am right. I am also, as far as I can tell, the highest ranked woman here in terms of karma score, apparently by quite a stretch. So perhaps I know something about how to make that work here, if you want to believe my performance is in some way indicative that I know what I am talking about. Or you can do what a great many people do to me and wave it off as "luck" or "coincidence" or whatever and not indicative that my mental models have any kind of sound basis. That gets done to me quite a lot.