Before I graduated high school, I lived in rural-ish area where the nearest commercial couriers were 50+ minutes from my house to the north and about 90+ minutes to the south. Wal-Mart was literally my only choice for consumer goods, so I spent a good chunk of change online.

I always had the same driver for a certain courier. I asked him how often he had to come down that far, and if it was significantly out of the way compared to the rest of his route. He told me that there were occasionally other stops in my town, but it wasn't the norm. The city and the immediate suburbs were the vast majority of their deliveries. Driving 100 minutes round trip for a couple deliveries probably sucked.