If ad-blocking eventually forces 95% of "content providers" to shutdown, I don't really care. There's too much blogspam, too many pointless "me too" posts, and just too much crap out there for me to care. If the whole system implodes and goes away it really won't bother me much. The interesting content will be able to survive with subscriptions or pay-per-read or something.

Unfortunately, I think a lot of people don't want to admit that most of the web is more a waste of time than anything, and given the option, nobody would pay for most it. Would I pay $x a month to read nautil.us or medium? Yes. Would I subscribe to some idiot who posts his two cents about an article and then links to medium? No.

I buy books and ebooks, pay for music, and pay to watch movies, I don't mind paying for interesting web content. But I'd be stupid to pay for it or not read it when I can easily, legally read it for free.