> If I choose to steal a physical product is that an "obvious flaw in the business model" too?
If you give away a physical product, with an implicit expectation that each recipient will take part in some other interaction that will give you a small amount of money, then that is an obvious flaw in the business model.
If you want to apply your analogy of theft, then you need to discuss password-protected web content where people pay for subscriptions. In that case, if someone hacks your site or steals another subscriber's password, then your analogy would hold.