Well. I missed that memo. Or rather I kinda sorta knew it was getting devalued, but a Padlock in my browser is something I trust. If it's not trust worthy or verified should we not go the whole hog, dump trusted public keys from all browsers and move to the web-of-trust / certificate pinning.

From the blog:

   just too much of a hassle. The application process can be 
   confusing. It usually costs money. It’s tricky to install 
   correctly. It’s a pain to update.

If the reason there is not enough SSL around is because it's too much hassle for webmasters, I doubt there is a solution. If you want to take payments you get SSL. if that's too much hassle PCI compliance is going to really stretch you.