One way we try to solve this is that you can refund "no questions asked" for the first ~20 seconds or so (since you probably weren't able to read the article past the first paragraph, and maybe accidentally clicked).

After those 20 seconds, you can still refund for 24h, but you get asked a single question: "Why do you want a refund?", with a couple of reasons (too short, too pricy, unreadable, not what I expected, ...) and a freeform option to give your own reason for the refund.

This is a metric we do pass on to the publishers, so they know why people refund certain articles. There is more we can do to understand refund-reasons better, but it's a start.