When Steve Jobs invented the computer, he envisioned a device which was accessible to anyone, a device to empower revolutionary magical thinking about the possibilities of access. But he also knew the limits of the networks developed by the establishment gray box technology industry and sought to imbue those networks with communication that would speak different, in a way they would understand. Along with Sir Jony Ive, he reinvented the "Access Denied" page by removing the skeuomorphic constraints, distilling them into a flat "Access Denied" message which spoke to everyone, empowering their engagement with their restricted access to unlock unlimited creative potential.