I work in Taiwan and disagreeing with the boss, while unpopular everywhere, is certainly less tolerated here than my experience in the west (east coast US). So Gladwell's story is compelling and built on a known difference in cultures. Yet, as usual, he is missing some facts to make his case.
The real question is, how is the airline performing now after the culture change brought in by the "western professor" as noted in the above comment by malkia? Are they still operating with his suggestions and have they been operating more smoothly? How do employees there feel about the change?