Define 'template'. I'm sure there is a definition of 'template' such that they aren't using them. They're not, for example, using templates in the Wordpress sense of 'here is where blog post goes'. The video shows a selection of 'styles' which have clearly been designed, and shows the user selecting one. If you want to s/template/style in my comment, I'm fine with that.

In marketing, things are very rarely true or false. You use words in a particular sense to convey a message. You might say 'no templates', meaning 'no fixed structure templates', to convey the idea that it is very dynamic. That doesn't mean 'there is no hand-authored structure at any point', or 'the user does not chose from a range of design styles'.

So no, I don't assume 'no templates' is bullshit.