"a template isn't for you. A facebook page isn't for you." ... "you could build one yourself, but designing, developing, dragging and dropping, these are all full time jobs." ... "Wouldn't it be better if websites just made themselves?" "Now they do. It's called The Grid. No templates, no coding" ... and the kicker ...
"Just tell The Grid what you want and it uses artificial intelligence to build a tailor-made home for your content."
"And tell The Grid what you want to do. Looking for more customers, more followers, higher sales, just make your selection."
The point is that the people who really understand what some silly automated website engine could do wouldn't be interested in it (they can actually make their own website as they like) and people who fund this thing don't have any idea how limited it will be, given this super slick video, which has smoothly animated layout evolution on well composed and lit three dimensional planes, and stuff like an old image of a girl playing being analyzed, points found, objects identified and then titled "Childhood", which suggests to people that The Grid will literally do that.
Of course we understand that's figurative, it won't really do any of those things... but that doesn't excuse the success of its false marketing with the wider population.
"And tell The Grid what you want to do. Looking for more customers, more followers, higher sales, just make your selection."
I suspect that is exactly what the grid will do. It will know a few heuristics, enough to make a site feel "personal" as in, it's not the exact template like 20000 other sites, but you can most of the time easily spot a "the grid" website.
Then again, if they can even pull that off, that's great, not at all stupid.
