There was once a search engine called Excite. Then came Google. But the old village wise man asked, "And why would Karen start buying Google ads since she's getting exposure for free?"
But then the wise man, who had much to learn, discovered that ads pay per view and click, and just like nobody reeps in a barren land, just like nobody pees against the wind, nobody advertises where the users aren't.
The users, to much a surprise, were at the website which valued quality.
The old village wise man learnt that Internet is powerful only in consensus. That what worked at his tubewell, will never work with running water. What worked at his ice factory, will not work for refrigerator.
