That's why you're seeing them do so well with their own respective bases. While it is undeniable that the general public doesn't care about corporate bribery within politics, it is clear that enough people do to seriously bump the limited candidates that fight against it up in the polls.
Do I think either can win? I think, in theory, both could win their respective primary. But I also think that if either did win their respective primary then their "message" would be considered too extreme by the moderates which have the biggest swing vote in American elections, Republicans always vote Republican, Democrats always vote Democrat, it is the moderates that are the kingmakers.
So ultimately what I think will happen is that both will continue gaining in popularity, but when it comes right down to it, someone more "electable" will win the primary since neither party can afford to actually lose the presidency completely. That means maybe Hillary and Marco Rubio.
