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0 pointsAnimats10y ago0 comments

"People who like quality coffee will usually prefer a trained barista if one is available, unless they want to try the novelty of a robot."

That's not why Starbucks is so labor-intensive.

Starbucks developed a good automated coffee-making machine, but decided not to deploy it. Instead, they built a lower-profile manual machine which allows their employees to maintain eye contact with the customer. The whole point of Starbucks, the thing that justifies their high prices, is the ego boost the customer gets from making the barista perform. Starbucks is about sucking up. All their employees know this; it's in their training. Starbucks is a fast food operation with the sucking-up level of a sit-down restaurant.

Read what their CEO has to say on the subject.[1]

[1] http://www.kplu.org/post/robot-baristas-heres-starbucks-ceo-...

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IsaacL10y ago

I've only just seen this comment; all I wanted to say is that your interpretation sounds far too cynical. Maybe I just can't fathom what kind of mind gets an ego boost from "making the barista perform".

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