Ask HN: Which logo do you like better? Why? (opens in new tab)

One was created by a friend with design skills. The other was created by a design professional with a portfolio of work for some pretty big companies (Chase, Polo etc.).

I like the one that leads to better conversions. Which one is that? I don't know. You shouldn't be asking us.

I like the lower one. The top one is too glossy/web 2.0. The bottom one is minimalist and stylish.

Frankly, both logos suffer because the concept is not particularly inspired (and has been overdone in the design world, IMHO). That said, the new version does very much one-up the other in execution, though the letterspacing toward the end has been compromised because of the attached letterforms. This throws off the balance significantly. A place to start remedying that issue would be the diagonal stroke on the N, which could certainly stand to be heavier.

I don't know about "professional" and depending on your ideal customer it is hard to say which is better for representing you but I think the new logo is a better "design". When looking at logos I think the following is important: 1) Are you proud of being represented by the logo 2) Who are you trying to appeal to - eg:walmart shoppers or Porsche buyers.

I like the 3 dot one. Better conveys the idea of "for everyone". Cleaner too.

The new one is much better. Clear and crisp. The top one looks like someone played around with Photoshop. Reminds me of the beginning of the web when it was popular to render 3D logos.

I think the bottom one would look much better on a dead-tree letterhead, and this is what makes it look professional even if you aren't ever going to do this.

Lower one fits your site better. Top one looks religious/Christian. (I don't mean it as a criticism, that was just my initial impression).

new one. much better. it's friendly. the old looks like it's filling up with water. too web 2.0'ish.

New (lower) one is way better. Does anyone like the other one?